Viewley Centre, Hemlington
We Do were excited to handle this overall project on behalf of Middlesbrough Council, with the aim to revitalise the Viewley Centre in Hemlington for local people and shoppers from a wider area.
We wanted to increase the profile and visibility of the shopping centre but to also make it an attractive to place work and do business. The project involved consulting with residents, leaseholders and the Council to introduce a creative way of bringing the centre to life with a fresh new approach and a more appealing sense of arrival. The shopping centre now hosts stunning 3D images placed on shutters and designs, which incorporate the local landscape of Hemlington Lake.The work also included the launch of a new logo, replacement and new signage and throughout the project we generated valuable media coverage on behalf of the client.